Advertising concepts for 1derground, a boutique Melbourne based coworking space.
These designs were part of the original brand exploration when developing 1derground’s identity. They were proposed to be spot colour printed and eye-catching online. 1derground’s founders enjoyed the Alice in Wonderland theme and these posters/graphics were a possible approach they could take to appeal to modern creatives while utilising classic illustrations.
Designer: Emma Penrose.