The most under-recognised powers of graphic design, what are they?
We’re all aware that looking great is beneficial to gaining and keeping business but how is graphic design really powerful?
The owner of Creative Projects, Emma Penrose weighs in with her thoughts.
1. Being Unique
It doesn’t sound like an under-recognised point but hear me out. Creativity is an ability of unique expression. Graphic design is creativity at it’s finest, yet it’s becoming looked upon as a tick box, one to cover as quickly and cheaply as possible (i.e. design ripoffs, free templates). If it’s about being quick, cheap and overlooking originality, you forfeit your chance to express your ideas in the most unique way possible. You should always embrace the opportunity to design yourself out of the crowd and be unique, as it’s one of graphic design’s greatest powers.
2. Mental Ownership
Like a dog marks its territory, you market your territory. Your designs are custom representations of your vision and you know your marketing material is yours. Custom designs connect back to a sense of ownership over your brand. Graphic design intertwines itself with your business, your vision, your life, mentally it’s powerful in bringing you closer together with your business and it’s direction.
3. Controlling your first impression
Again obvious but frequently under-recognised. Your staff, service and mood are all things open to factors of circumstance but graphic design is one thing that can remain constant. Graphic design is an element you can constantly control when it comes to your first impression. Graphic design’s power is that it’s seldom affected by circumstance, you can rely on it to communicate you effectively, as you’d like to be seen.
4. Distribution by beauty
Have you ever had designs created purely to be beautiful without blatant self promotion? I personally think every business should indulge in design to aesthetically please their potential client base which leaves their business a footnote. Make designs people want to keep and collect. Invest in design which people pick up, display and spread because it’s beautiful to them. Embracing design for it’s beauty is powerful.
5. Time Saving
Work smart, not hard. Repeating yourself, that can be hard work. By handing over a sheet of paper or a web address, you can save yourself having to repeat information. If you communicate effectively, you save time. Graphic design is just another form of communication. Visual communication is a powerful time saver.
Written by Emma Penrose, Owner of Creative Projects.