Why do I need a Vector of my logo?

Why do I need a Vector of my Logo? What is a Vector?
A common request from us will be that we are provided with a Vector of your logo when we are working with your brand.  You can learn more about what a Vector is here.  It’s essential that we have one but the reason behind why is often a mystery for most.  You have a JPG or PNG file of your logo that looks just fine, it’s nice and clear, why do we need anything more?
Well it’s all about scaling, if we ever go to scale your logo up, 9/10 it’ll end up a pixelated mess and that reflects on your brand and business.  Vector logos aren’t made of pixels, they’re basically just made up of colours assigned to areas.  They can be blown up to the size of billboards or could cover the whole side of your building without distortion or pixelation.
So look professional, always have a Vector of your logo on hand (an .ai or .eps file).  We make sure to provide them with every logo design we produce as they’re essential to reflecting the value of your business.

why-do-I-need-a-vector-of-my-logo

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What is Printing Bleed?

Bleed, how much bleed does it need… what is printing bleed?!
If you ever request print design like a business card or flyer, then chances are that you’ll be asked to include bleed or your designer may ask you how much bleed your printer wants.  
Why is bleed important?
When you get a design printed you want it printed right to the edge, not with a border of white.  How this is done, is by allowing a little extra all around the edge (3-5mm is standard) and trimming it off later.  That little extra is called bleed.
The below image explains bleed.
Image: Valentines Day Flyer 2014 for Feddish Restaurant, Federation Square, Melbourne, Australia 

what-is-bleed-on-a-flyer

 

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