1derground Identity

Identity design for 1derground, a boutique Melbourne based coworking space.

1derground is a business focused on creating community between businesses, particularly in Melbourne and NYC’s startup scene. Both an iconic emblem, full word logo and identity guide were developed, this was implemented across all their branding including their website, email footers and letterpress business cards.
For all concepts put forward for this project, see the logo proposal PDF here. 
Their cards were specifically designed to be printed with a letterpress technique, they’re simple yet beautiful and create an unforgettable impression.  Perfect for networking and impressing existing connections.
Printed by The 560 Press.
Designer: Emma Penrose.
Sourcing manager: Rose Zeng.


This project included: Logo design, business card design, emblem design, email footer design, general branding and identity.
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