The Red Cross Big Cake Bake is a family event offering a fun night out with baked goods on sale, auctioning off donated prizes and providing entertainment to fundraise for the Australian Red Cross
Advertising for this family event needed to appeal to both adults and children; a quirky illustrative approach was taken. This design was drawn entirely by hand, scanned into photoshopped and coloured.
Lots of colour made for a playful design kids loved. It was a charity project that involved print and digital advertising, the night itself was a great success.
Designer & Illustrator: Emma Penrose.